University project. Individual Project.
Starburst (originally known as Opal Fruits) is the brand name of a box-shaped, fruit-flavored soft candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated. Later on Opal fruits were renamed Starburst in 1998 by makers Mars, much to fan's disgust.
Task was to resurrect and re-position the dead brand and develop plausible design approach that represent the new brand position.
Opal fruits known for its mouth watering fruity flavored confectionery, considering these values I communicated the essence of the product in the new identity.
I intended to use a strapline which reflects the brand itself saying ‘Instant Fruity Happiness’.
The idea was to differentiate each and every flavor different but to keep the whole and sole of branding as one.