They say best ideas come to us when in shower. Indeed!
University Project- Final Major Project
Jaggery is a traditional non-centrifugal cane sugar from India. Jaggery being the only organic and natural sweetener, and consumer is unaware how it tastes. It is a replacement for sugar targeting daily sugar/sweet consuming audience, diabetic and health conscious people.
Aim to introduce a new brand in the world of natural sweeteners targeting the health conscious/diabetic audience. To understand the position and personality of the brand, to gather consumers attention to consume the product and to teach the benefits of the product.