University project. Individual project.
A new niche television channel is about to launch ‘Channel Eight’. Channel Eight is a television brand operating in an International market offered in simple package choice for subscribers. Its interest includes World Championships, Continental tours and overseas International competitive cycling events.
I wanted to capture the movement and energy derived form a dynamic bike athlete also inspiration expressed throught colors in the identity, therefore Channel Eight.
The personality of the brand being energetic, dynamic and passionate presenting a style guide for the channel establishing and enforcing the style to improve communication. Alongside is the appearance of the brand on television, merchandise and Brand Ident respectively.