They say best ideas come to us when in shower. Indeed!
University Project- Final Major Project
Jaggery is a traditional non-centrifugal cane sugar from India. Jaggery being the only organic and natural sweetener, and consumer is unaware how it tastes. It is a replacement for sugar targeting daily sugar/sweet consuming audience, diabetic and health conscious people.
Aim to introduce a new brand in the world of natural sweeteners targeting the health conscious/diabetic audience. To understand the position and personality of the brand, to gather consumers attention to consume the product and to teach the benefits of the product.
University Project. Individual Project.
Brief was to create a brand personality and identity system for a new whiskey that is hitting the market in the UK. It's called Elephant Whiskey. There are two product, one is a 20 year Single malt and a blended whiskey
As it is one of only few Indian Whiskeys so I named it is 'The Elephant Whiskey' reflecting the brand values and the brand story in the Identity. Keeping the brand authentic and a luxurious personality the label and the packaging is been hand-made. Printing the label with the screen printing technique reflects the brand to be personal and differentiating the two product but using the same technique keeps it harmonious.
The Single malt has a cylindrical wooden case and the label is been printed on a fabric whereas the blended one is printed on a metallic paper.
The Elephant Whiskey brand with indigenous heritage and integrity has its own style guide crafted in leather handbook . Given consideration to the target audience the promotional posters and Ad magazine are been designed.
MIXOLOGY (Future Beverage)
Shortlisted entry, Brief by BrandOpus - Chrysalis 2017.
A Brand that allows you to Be Your Own Bartender.
A brand that allows you to personalise and customise the beverages just the way you want. With a variety of flavors one can explore endless possibilities of cocktails. Add your own choice of flavor, spirit or cocktail then twist, shake and enjoy!
University project. Individual project.
A new niche television channel is about to launch ‘Channel Eight’. Channel Eight is a television brand operating in an International market offered in simple package choice for subscribers. Its interest includes World Championships, Continental tours and overseas International competitive cycling events.
I wanted to capture the movement and energy derived form a dynamic bike athlete also inspiration expressed throught colors in the identity, therefore Channel Eight.
The personality of the brand being energetic, dynamic and passionate presenting a style guide for the channel establishing and enforcing the style to improve communication. Alongside is the appearance of the brand on television, merchandise and Brand Ident respectively.
University Project, Group Project.
Brand Identity design. Exhibition Design.
Brief: To Create an exhibition inspired by Barnes Wallis - the inventor of the Bouncing Bomb in WW2.
This exhibition provides you with the truth behind allied area bombing against Germany and Japan during the Second World War. Most of the facts where hidden from the public’s knowledge but now 70 years on people from targeted cities are beginning to speak about what their parents and grandparents endured and see them as victims. We are here to show both sides of the story.
The Identity is designed from the fragments of the bombs used in that event.
The panels shown on a wireframe are inspired from the bombs used in World War 2 showcasing the events. The boards are designed to showcase both sides of the World War 2. Looking straight-through the exhibition would give you facts that were available as public knowledge at the time, however when you reached the end and looked back through, this would reveal the hidden brutality.
University project. Individual Project.
Starburst (originally known as Opal Fruits) is the brand name of a box-shaped, fruit-flavored soft candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated. Later on Opal fruits were renamed Starburst in 1998 by makers Mars, much to fan's disgust.
Task was to resurrect and re-position the dead brand and develop plausible design approach that represent the new brand position.
Opal fruits known for its mouth watering fruity flavored confectionery, considering these values I communicated the essence of the product in the new identity.
I intended to use a strapline which reflects the brand itself saying ‘Instant Fruity Happiness’.
The idea was to differentiate each and every flavor different but to keep the whole and sole of branding as one.
Given were basic shapes Circle, Triangle and Square, task was to explore any of the shape in terms of visual communication
With the basic shape(Circle), the ideas was to create a series of superheroes keeping their characteristics in bound here are the Avengers.
In my meantime I practise photography and try experimenting it in different ways.
A series of photograph depicting the minimalism in the surrounding. Keeping my frame above the eye level and capturing photos also playing with the colors in photoshop was fun.
A series of illustrations came up from spilling of tea on a sheet of paper. Explorations with different mediums of drawing.
The brief was to make a stop motion film
in-corporating elements of graphic design. Understanding of moving images and introduction to motion graphics and also how frame to frame animation works with respect to time and space relation. So who wins the race?
Pomefume is a perfume bottle inspired from pomegranate. The assignment was to select a natural object and study its physical and non-physical aspects. Selecting an interesting attribute to make a 3D object out of it.
University project. Individual project.
A re-designed ticket for Adlabs Imagica, a theme park based on the outskirts of Mumbai, India. The process involves, the studying and analysing of the existing ticket and narrowing down to the data that would help in redesigning it as per the analysis.